Brand & Culture
Overseas Brand Naming & Availability Screening
Naming for the destination market with semantic, phonetic and trademark screening plus cultural taboo checks, delivered as ranked candidates.
Overview
For companies going abroad under their own brand but unsure whether the name works in the target market. Literal translations of a Chinese brand name often fail: awkward to pronounce, negative in a local dialect, or already registered.
The service covers naming direction, candidate generation, semantic and phonetic screening in the target language, cultural taboo checks and preliminary trademark availability screening. Each candidate carries pronunciation guidance, meaning notes and risk flags.
Five to eight candidates are delivered with a recommended ranking and a pre-screening conclusion before formal filing. Trademark search and registration follow on as a separate engagement.
What is included
- Candidates include pronunciation and meaning, not literal translation
- Semantic, phonetic and cultural screening in the target language
- Preliminary trademark screening avoids already-registered names
- 5–8 candidates with a recommended ranking
Specifications
| Scope | Direction, candidate generation, screening, taboo check, trademark pre-screen |
|---|---|
| Deliverable | 5–8 candidate names |
| Per candidate | Pronunciation, meaning, risk flags |
| Languages | By market (English, German, Spanish, Arabic, Russian) |
| Timeline | 2–3 weeks |
| Follow-on | Formal trademark search and filing |
Local pricing by market
| Market | Price | Tax rate | Note |
|---|---|---|---|
| United States | USD 4,600 | 0% | Price includes export packing; duties, clearance and local delivery quoted separately. |
| United Kingdom | GBP 3,600 | 20% | Price includes export packing; duties, clearance and local delivery quoted separately. |
| Germany | EUR 4,200 | 19% | Price includes export packing; duties, clearance and local delivery quoted separately. |
Indicative price. Final quotation is issued per project scope and destination.