Brand & Culture
Overseas Public Relations & Media Relations
Media relationship building, localised press release distribution and crisis preparation to strengthen credibility.
Overview
For companies wanting local media endorsement. Buyers vetting suppliers look beyond the website — without third-party coverage, self-description carries less weight.
The service covers building a target media and journalist list, establishing relationships, localised press release writing and distribution, interview arrangement and spokesperson training, plus coverage tracking. Releases are rewritten to local news convention rather than translated from a Chinese template.
A crisis communications plan is included: designated spokesperson, boundaries of what may be said, and response timeframes for product quality or compliance challenges.
What is included
- Target media and journalist list with real relationship building
- Releases rewritten to local news convention, not translated
- Interview arrangement and spokesperson training included
- Crisis plan: spokesperson, message boundaries, response timeframes
Specifications
| Scope | Media list, relationships, release writing and distribution, interviews, training, tracking |
|---|---|
| Releases | Rewritten for local convention, distributed locally |
| Spokesperson | Interview rehearsal and messaging training |
| Crisis plan | Spokesperson, message boundaries, response timeframes |
| Deliverables | Media list, releases, coverage report |
| Pricing | Per project |
Local pricing by market
| Market | Price | Tax rate | Note |
|---|---|---|---|
| United States | USD 15,500 | 0% | Price includes export packing; duties, clearance and local delivery quoted separately. |
| United Kingdom | GBP 12,500 | 20% | Price includes export packing; duties, clearance and local delivery quoted separately. |
| Germany | EUR 14,500 | 19% | Price includes export packing; duties, clearance and local delivery quoted separately. |
Indicative price. Final quotation is issued per project scope and destination.